A Great Product Nobody Knows
Turn the newly completed FitPort into a viable business in 12 months.
Observe customers and manage the full path from awareness to retentionSix challenges, from growth to strategic exit.
Every mission starts from a different business situation. You are given a goal, but not one correct sequence of moves. Observe the evidence and test your own strategy.
The Courage to Stop Advertising
Advertising brings customers in, but churn and dissatisfaction erase the growth.
Reduce acquisition spending and rebuild product value and supportWho Should We Sell To?
Ads reach people, but response and retention differ greatly by audience.
Use research and comparisons to find the right audience, channel, and messageThe Decision to Raise Prices
There are many customers, but the low price creates deeper losses as operations grow.
Improve product value and move to a profitable price without losing the customer baseB2C or B2B?
Decide whether to scale the technology for consumers or pivot to a business service.
Choose a model that fits the company's strengths and cash, then build recurring revenueKnowing When to Walk Away
Research increasingly shows that the market is smaller than originally expected.
Gather enough evidence and make a strategic exit before losses grow