Observe customers, form a hypothesis, and allocate limited funds.Turn a completed app into a viable business in 12 months.
Choose from six business challenges · MISSION 01 is fully playable
Turn the newly completed FitPort into a viable business in 12 months.
Advertising brings customers in, but churn and dissatisfaction erase the growth.
Ads reach people, but response and retention differ greatly by audience.
There are many customers, but the low price creates deeper losses as operations grow.
Decide whether to scale the technology for consumers or pivot to a business service.
Research increasingly shows that the market is smaller than originally expected.
Unlocks once all six missions have been cleared.