What is a business simulation game?
A business simulation asks you to make decisions while revenue, costs, and customer behavior change. Here, each month links your investment choices to an observable outcome.
More than building an empire
The goal is not simply to add facilities or accumulate assets. You observe how people discover, visit, buy, and continue using a product.
How marketing appears
Advertising volume works together with audience, channel, message, product value, and support. No single tactic works in every situation.
How to learn from a run
Instead of only comparing scores, state which assumption you tested and which variable you changed. That makes different strategies easier to compare.